This year will be my FIFTH Tone It Up Bikini Series…wow. Just letting that sink in for a second. It’s been such an incredible journey to get to this place. From doing planks and lunges in our work hallway, to traveling to hang with K&K […]
Let me start this out by saying I have nothing against Gisele. She is a beautiful woman and, while I’m sure genetics helped, I’m sure she works hard for that body. However, when Under Armour first announced Gisele Bündchen as a new spokesperson for their I WILL WHAT I WANT (IWWIW) campaign, I was a bit turned off.
Like many past campaigns I’ve seen (e.g. Oakley Perform Beautifully, Fila Real Women, etc.), the IWWIW felt like a more down-to-earth idea. They came out strong with Misty Copeland – sharing her story of success through adversity. “You don’t have the right body”...how many times have you heard/felt that?
This is how Under Armour describes this movement:
It’s a reminder that you don’t need permission, advice, or affirmation when you have WILL. It’s a celebration of who you are. As an athlete. As a woman. As everything in between and beyond. It’s a reminder that the best things in life aren’t given. They’re earned. And there’s one reason you are where you are today. That reason is you.
Killer. (nod to all great inspirational copy writers!) It’s all true. And incredibly relatable, inspiring and awesome.
Then came Gisele. Unfortunately, she just comes off as cut from a different cloth. I don’t know her personally, of course but it FEELS like she didn’t earn it. It FEELS like she has it all and doesn’t have to work hard. She’s a Brazilian supermodel for crying out loud, not to mention she’s married to probably the most popular NFL player in the nation. Power couple! Again, don’t get me wrong…I know everyone has struggles. But it just felt off.
Today, this video came out:
I almost had no words (almost)…
Thank you, Under Armour IWWIW, for reminding me to shut up and give people a chance. In judging Gisele as a supermodel, unfit to be part of this campaign, I was in-fact becoming one of those naysayers…becoming someone who said “you don’t have the right body.”
Kudos, Under Armour, for coming through with your campaign. Everyone has haters. Everyone has to overcome things. The last thing we need is more haters on people who are trying to inspire others…no matter who they are.
I’m looking forward to giving Gisele a chance. I hope she pulls through and inspires us all.
I’m so curious how my fitness friends are reacting to this…How do you feel about Gisele being chosen as a new rep for IWWIW?