Under Armour Ambassador!

It’s official. I’m an Under Armour blog Ambassador! Woo hoo!

katekatebear under armour ambassador

As most of you know, I live here in Baltimore and I’m so close to Under Armour’s HQ, so you may have seen some posts referencing UA before…now I have the opportunity to bring you even more! You can expect to see fun information about new product launches, special events reviews of my favorite gear and more!

I am thrilled to be representing such an amazing company as a local and especially as a female athlete. Their mission is to make all athletes better through passion, design and the relentless pursuit of innovation. UA Women has worked to empower female athletes everywhere through their What’s Beautiful and I Will What I Want campaigns. I feel empowered to pass on their message that it is beautiful to be strong!

UAwomen Lindsay vonn inspiration

Through their Give Back campaigns, they support some amazing causes. UA Power in Pink supports the many women who use fitness/exercise to stay healthy, and serves as a platform to help raise awareness about breast health. UA Win is their commitment to empowering athletes of the next generation by providing youth access to sports. And UA Freedom supports the heroes who support and protect us.

Right now, UA Women just announced a special challenge for Valentine’s Day! It’s super easy: Join on the Under Armour Record app and post a selfie to your profile using #VDAY and #IWILLWHATIWANT, telling everyone what you love about yourself. You’ll be entered to win a sweet UA swag bag! Can’t wait to see your posts!

under armour women VDAY challenge

PLUS, now that Under Armour has connected with MapMyFitness, Ednomondo AND MyFitnessPal, you can be part of the largest fitness & health community group! I use MapMyFitness and UA Record regularly to share my workouts and get inspired by other amazing fit friends!

Anyway, I’m so excited to be officially part of the UA Women team and I’m looking forward to all the good things coming! Stay tuned for more!

 

I Will What I Want – Gisele

Let me start this out by saying I have nothing against Gisele. She is a beautiful woman and, while I’m sure genetics helped, I’m sure she works hard for that body. However, when Under Armour first announced Gisele Bündchen as a new spokesperson for their I WILL WHAT I WANT (IWWIW) campaign, I was a bit turned off.

Like many past campaigns I’ve seen (e.g. Oakley Perform Beautifully, Fila Real Women, etc.), the IWWIW felt like a more down-to-earth idea. They came out strong with Misty Copeland – sharing her story of success through adversity. “You don’t have the right body”...how many times have you heard/felt that? 

This is how Under Armour describes this movement:
It’s a reminder that you don’t need permission, advice, or affirmation when you have WILL. It’s a celebration of who you are. As an athlete. As a woman. As everything in between and beyond. It’s a reminder that the best things in life aren’t given. They’re earned. And there’s one reason you are where you are today. That reason is you.

Killer. (nod to all great inspirational copy writers!) It’s all true. And incredibly relatable, inspiring and awesome.

Then came Gisele. Unfortunately, she just comes off as cut from a different cloth. I don’t know her personally, of course but it FEELS like she didn’t earn it. It FEELS like she has it all and doesn’t have to work hard. She’s a Brazilian supermodel for crying out loud, not to mention she’s married to probably the most popular NFL player in the nation. Power couple! Again, don’t get me wrong…I know everyone has struggles. But it just felt off.

Today, this video came out:

I almost had no words (almost)…

Thank you, Under Armour IWWIW, for reminding me to shut up and give people a chance. In judging Gisele as a supermodel, unfit to be part of this campaign, I was in-fact becoming one of those naysayers…becoming someone who said “you don’t have the right body.”

Kudos, Under Armour, for coming through with your campaign. Everyone has haters. Everyone has to overcome things. The last thing we need is more haters on people who are trying to inspire others…no matter who they are.
I’m looking forward to giving Gisele a chance. I hope she pulls through and inspires us all.

I’m so curious how my fitness friends are reacting to this…How do you feel about Gisele being chosen as a new rep for IWWIW?