So it took me a few days to recover from the weekend formerly known as Fitbloggin…but totally worth it. Show do you sum up an unbelievably crazy amazing weekend like this? I have no idea, but I’m going to attempt to give a little recap without going minute by minute :)
So Fitbloggin this year was at the Hyatt in Baltimore’s beautiful Inner Harbor. Not only does it have an amazing view of the harbor and the city, but it’s very close to my work and house…so that was greatly beneficial. (Thanks for working that out specifically for me, Roni ;))
I couldn’t join the Thursday visit to McCormick (@Spices4Health) but I heard it was fantastic (aka I’m extremely jealous of everyone who went). I got off work and met up with Annie & Brittany, two of my BMOREtoned gals, and ran over to the badge decorating party! We also got our amazing swag bags this night!
Thursday was an early night and I went straight home to bed. Come on…we had a workout at 6am the next morning! Which was AWESOME by the way! Our first Fitbloggin workout was yoga with Sara of Run Inspired. I’m not a huge practicer of yoga, but it definitely felt great. Good way to center before a long day!
This was happily followed by a delicious breakfast hosted by Weight Watchers Cheese (@WeightWatchers), featuring one of my absolute favorite things of the entire weekend – Muesli Berry Breakfast. We went up for seconds…and thirds (don’t worry – I’ll share the recipe)! We also got to meet the chef and team behind the recipes, which is always cool!
But don’t think we got a break or anything…we went immediately into the next workout – CROSSFIT! Boom. Reebok (@Reebok) sponsored a great workout featuring help from a group of national trainers as well as some from our local crossfit shops. They split us into teams and had each of us crush it for 6minutes non-stop…it was awesome.
Side note, if you follow me on Twitter, you know I’ve been using the hashtag #GetAfterIt for a month or two now…I was almost positive I was the genius that made it up. Apparently Reebok had the same idea…haha No hard feelings, I guess. Great minds think alike(?)
Thought that was enough? Nope. After a short break, we went to our next workout (no, I’m not kidding) with Cathe, sponsored by Eggland’s Best (@EgglandsBest). I wasn’t sure what to expect from this one; not having the link I just provided and the program just listed “Workout”…not really referencing what type. So, it was silly of me to think this would be just some run-of-the-mill workout. Cathe, a 30 year pro of the fitness industry we soon found out, kicked our bums…and our arms and core and legs. The workout included a lot of amazing moves and equipment, including the continuous resistance bands I’ve been trying to find since my visit to California with Tone It Up! Looking for them? FOUND ‘EM now that I know what they’re called! Buy them here!
Ok so then we finally stopped working out. :)
Cathe’s session was followed by yummy hard-boiled eggs from Eggland’s. I’m a huge fan of egg whites so I took two. Plus…who can resist an egg on a stick AND a tiny, baby hot sauce bottle?
The next stop we made, and the first real conference-like thing we went to was a session called “Harness the Power of YouTube” with Sarah Dussault (@DietSarah). Sarah has been on YouTube since 2006 and really knows her stuff. Here’s some fun things I learned:
- 4 in 10 shoppers visited a website/store as a direct result of watching an online video
- Noise and lighting are imminently important to a good video
- Use the first line of your YouTube video description area as a link to your blog
- Watch what music you use – visit sites like JewelBeat and buy the rights to songs
- When all else fails, do a product review or film a grocery haul.
- How do you figure out what to do a video about? Think about it. What would you want to show your friends?
- Need YouTube help? Visit this site
- Social media is around to connect, NOT to (word) vomit.
- Don’t split yourself over multiple Twitter feeds…it’s all YOU.
- PicMonkey – check it out
- There were totally more but my computer died during this session so…I’ll get back to you on that
Then, lucky us she got added last minute, we got to heard from one of my favorites Carla Birnberg (@MizFitOnline) at “Attracting Local Media & Finding Success as a Freelance Writer.” Now I’ve known Carla for a little over a year now from working at my last job, but I’d never heard her speak. It was a fantastic presentation, complete with amazing “old-school” paper handouts :) Things learned:
- To get your foot in the door, produce something ONLY YOU can release.
- Emails/pitches need to be SHORT – editors don’t have time to read.
- Know your worth…but be willing to work for a lot less.
- Everyone loves old school handouts ;)
- Your brand is not your logo. Your logo is like the dress (or pants) your brand is wearing.
- If you create a clearer profile of who you’re talking to, you’ll be better at addressing them
- Take on the smaller challenges before the monumental ones. (simple but something we often forget…)
- Small things have a ripple effect. You inspire people without even knowing it.
- Add keywords to your blog post titles – get specific when you can.
- Keep titles under 70 characters.
- Use your page titles and your headline. Sometimes they’re the same…but sometimes not. Always make them interesting to people AND Google.
- Go back and change your titles. It doesn’t hurt. Google is always searching for new content.
- Put the most interesting information at the front of your headline – it often gets cut off.
- NAME YOUR PHOTOS. For example, people aren’t searching for “DCM-217”, they’re searching for “spicy hummus.”
- Add keywords to your metadata but less is more (unlike this post because I felt like I had to tag everyone!). Use 5-10 to describe your post.
- Misspellings are huge. Add in likely misspells as keywords. For example, Jillian Michaels AND Gillian Michaels.
- Guest blogging is a great way to boost your SEO.
- Visitors scan. They don’t read.
- Navigation is important – make sure your readers know where they are, where they can go and what they can search
- Color Scheme Designer, ColourLovers – sites like these help you pick your colors and color schemes
- Google Web Fonts
- Remember to review how your content looks on mobile.
- Check out his slides here
- Moderate your inspiration – enough to inspire change and motivate NOT frustrate.
- Think about how realistic and achievable your goals are – make mini goals. For example, set up buoys (smaller achievements) on the way to your island (ultimate goal).
- 3 steps to helping you get a healthier meal:
1) reportion your plate
2) reinvent old favorites
3) refresh your recipe repertoire
- Bean math! 1oz of meat = 1/4C of beans (it reduces your sodium intake by about 40%!)
- Salt is good because it brightens up the flavors of your food BUT you can use other things like vinegar, citrus and yogurt
- Do your research.
- Approach by solving a problem.